FREE COURSE: OVERCOMING THE HURDLES======SHOW QUOTES “You cannot buy premiumisation, in my view.”“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”======SHOW SUMMARY Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants. In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.======WE CHAT ABOUT0:00 Coming up...3:01 Paul's story8:12 Being the best in the world16:40 Naturally alcohol-free23:11 Production volatility25:39 Changing behaviours29:39 Demanding quality35:06 Premiumisation in low & no43:22 Moving forward with caution46:37 Wild Idol flavour profile54:33 The BBQ-Q ======TRY WILD IDOL  //  @WILDIDOL.OFFICIAL ======WE ALSO TALK ABOUT: Guinness 0.0*£109 sparkling wine (French Bloom)Big Drop* ====== BEST EPISODE TO CHECK OUT NEXT#39 Bolle: The only double-fermented alcohol-free sparkling wine ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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