In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.



Grab a cup of coffee and listen as we discuss:

• How we’re getting better at measuring ROI in the industry.

• Why working with professional influencer marketing specialists can make or break a brand’s campaign.

• Tapping into influencers’ creativity and content to use in brand campaigns off social media.

• Influencers and ecommerce – the way of the future.

• Why scripting influencer content does not work.

• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging.



Listen to the episode here: https://band.link/coffeeconversations



This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.



Please remember to subscribe to the podcast and share.



Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/



Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.



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