In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act between compliance and creativity in the medical aid space. From measuring campaign success to leveraging AI and planning for the future, this conversation offers rich insights into how brands like Bestmed are moving from traditional to authentic influence – with theSalt as a strategic ally. Whether you are in marketing, health, or just curious about how influence is being redefined, this episode is packed with practical lessons and forward-thinking strategies

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