In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michelle Sickle, Chief Operating Officer at Hinge Commerce. The discussion centers around optimizing profitability and enhancing negotiation leverage within the Amazon Vendor channels. Michelle shares her extensive experience in retail and e-commerce, highlighting strategies that can help brands grow profitably. With over 20 years of experience in retail and e-commerce, Michelle provides valuable insights into account management, advertising, and operations to drive client success. Tune in to discover effective tactics for navigating the complexities of Amazon Vendor relationships and improving your brand's profitability.

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