In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of Lunge Marketing, and Joshua Fulmer, executive creative director at Lunge Marketing, to discuss the intricacies of licensing on Amazon. The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniques. The episode also features a live Q&A segment where listeners can engage directly with the guests. Tune in to gain valuable insights and learn how to master the art of licensing on Amazon!

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