Jason Cercone is a podcast guesting strategist, author, voice-over talent, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing brand-building strategies to help you succeed in your professional pursuits.
Jason joined me to talk about how he helps entrepreneurs become value-driven podcast guests who develop thought leadership in their niche. We talked about overcoming media shyness by focusing on your objectives and telling your authentic story, positioning yourself as the go-to resource for your audience through value delivery, and creating collaborative relationships.
I asked Jason for his early steps for new podcast guests looking to grow their profile. He talked about determining your plan and finding the right podcasts to guest on, identifying the audiences you want to speak to, and the message you want to share. He also talked about using the podcast content once it goes live to grow your influence and build your network with podcast host connections.
We talked about what makes a good podcast guest before, during and after the event., and about how to make the most of your growing podcast guesting content above simply sharing it to your social media accounts once, including creating a web page, sharing guest appearances with your email lists, and creating content from clips of the podcast.
Finally, Jason shared some tips for podcast hosts to improve the guest experience.
Connect with Jason:
Join Jason on his website to learn more about how he can help you take your brand from unknown to undeniable and schedule a free 30-Minute Discovery Session! https://jasoncercone.com/workwithme

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