In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation strategies and balancing short-term tactics with long-term brand-building initiatives. This episode provides insights into how med spas can thrive by embracing innovation and creating robust marketing ecosystems. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW ERICA AND MAX: https://www.linkedin.com/in/erica-crawford-70b618194/   https://www.linkedin.com/in/max-baybak-46a84072/   FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/  

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