Building a Coaching Business with Intention – Not by AccidentWhat does it really take to build a coaching business that creates deep impact without desperate selling? And how do you design a practice around the life you want – not just the income you need?In this episode, David sits down with Eileen Rogers, a former CEO who built and sold a multimillion-dollar marketing company after 40 years before transitioning into executive coaching. Eileen is one of only 500 people worldwide trained by Brené Brown to facilitate Dare to Lead™, and she uses the Enneagram alongside her decades of leadership experience to help executives transform from armored to courageous leadership.This conversation goes deep into the realities of building a coaching business, the good, the challenging, and the intentional choices that separate thriving coaches from struggling ones.In this episode, you'll discover:The pivotal moment Eileen became a coach (before certifications, before clients, before feeling "ready")Why self-awareness is a leader's most powerful tool – and how the Enneagram reveals itThe critical difference between coaching, advising, consulting, and facilitating (and where Eileen found her sweet spot)Her "serve more, sell less" philosophy and why coaching isn't a "maybe" – it's hell yes or hell noWhat separates six-figure coaches from those making under $40K (hint: it's about value, not volume)How to structure group coaching programs that create transformation and communityWhy she never coaches anyone she doesn't like and respect – and how that one-hour chemistry session protects both coach and clientThe difference between success, milestones, and achievement (and why confusing them keeps leaders stuck)How to build a coaching practice around lifestyle first, income second – and still serve at the highest levelWhether you're just starting your coaching journey or refining an established practice, Eileen's wisdom on building with intention, serving from abundance, and creating sustainable impact will shift how you think about your business.About Eileen Rogers:Eileen Rogers built and sold a marketing company after 40 years before founding One Creative View, where she works as a leadership coach and advisor. She's one of only 500 people worldwide trained by Brené Brown to facilitate Dare to Lead™ and is a Certified Enneagram Practitioner. Eileen coaches executives, facilitates yearlong women's leadership forums, and supports leaders in creating transformational shifts.A recipient of the ATHENA Award, Golden Heart of Business Award, and named a Top 30 Businesswoman by Phoenix Business Journal, Eileen has served in board leadership roles for the Arizona Humane Society, The YMCA, Homeward Bound, Planned Parenthood of Arizona, and multiple chambers of commerce. She co-led US delegations to Uganda, Rwanda, Cambodia, Nepal, and South Africa through the Foundation for Global Leadership, and after a medical mission trip to Mali in 2009, she built a village school there. In 1998, she created a Baby Diaper Drive that became the Diaper Bank of Central Arizona.Eileen is a committed lifelong learner and change agent who believes entrepreneurs don't retire – they evolve. With unbridled joy for life, she continues to travel internationally while coaching leaders who want to lead with courage, authenticity, and open hearts.Connect with Eileen:Website: https://onecreativeview.com/LinkedIn: https://www.linkedin.com/in/eileenrogers/Resources Mentioned in This Episode:The Prosperous Coach by Steve Chandler and Rich LitvinThe Gifts of Imperfection by Brené Brown (used in her forum programs)Dare to Lead™ by Brené BrownThe Enneagram (Integrative Enneagram approach)

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