Welcome to MasterMined, where we dig deep into what’s working in behavioral health. In this episode, Nick Hayes, Chief Science Officer at Cumberland Heights, joins us to discuss how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. We cover everything from integrating CRM and EMR systems to building a behavioral health research institute—real talk, no fluff. Whether you’re a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers  actionable strategies, industry insight, and leadership perspective to help you scale smarter. What You’ll Learn: How to align marketing intelligence with patient care using CRM, EMR, and ad data Why even small treatment centers can launch effective data strategies The future role of AI, wearables, and automation in outcome-based care Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com Follow us on LinkedIn:   / snapshotinteractive   Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n... Subscribe for new episodes every week:    / @masterminedpodcast   Connect with Nick Hayes: LinkedIn:   / nickhayes   Organization: https://www.cumberlandheights.org Connect with the Hosts: Mark Scrivner: LinkedIn:   / markscrivner   Company: https://www.snapshotinteractive.com   Lee Pepper: LinkedIn:   / leepepper   Organization: https://www.peprallygroup.com   Jeff Skillen: LinkedIn:   / jeff-skillen-199507   Website: https://www.skillsetenterprises.com More from MasterMined: Watch the full playlist:    / @masterminedpodcast   For behavioral health operators: https://www.snapshotinteractive.com/b... #MasterMined #BehavioralHealth #AddictionTreatment #HealthcareMarketing #LeadershipPodcast #BehavioralHealthMarketing #HealthcareData #CRMForHealthcare #DigitalHealth #PatientOutcomes #CumberlandHeights #AIinHealthcare #SnapshotAgency

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