Ever wonder how to make your brand into a legacy? In this episode of Marks of a Mogul, Rosezena J. Pierce teaches you how to build a brand that outlives you by protecting your brand legally and discussing the importance of trademarks.  Rosezena explains that the first step in making your brand a generational asset is protecting it with a trademark. Establishing a trademark enables the continued use of your brand after death. The continued use of your trademark and a great succession plan is the key to protecting your legacy. By taking these steps to secure your brand, you turn your brand into an asset that outlives you and passes through your family for generations. In the episode Trademarks After Death, Rosezena walks you through the necessary steps in successfully securing your brand and making sure your legacy lives on.  (01:48) – How copyright law addresses death  (02:31) – What material is covered under copyright law  (04:00) – Understanding a work for hire agreement  (04:55) – How family members can pursue royalties under copyright law (06:10) – Discussing design and utility patents  (06:43) – The criteria for trade secrets (08:20) – Understanding trademarks, “as long as you use it, you will not lose it” (11:40) – The importance of a great succession plan in securing your brand  (16:00) – Unless you get a license agreement, it’s not worth it  (18:10) – “Secure the brand so you can secure the legacy so you can secure the bag”  (18:30) – Book your trademark package with Rosezena  (20:22) – Getting your trademark approved  Remember, when you secure your brand, you secure your legacy. Make the steps to protect your legacy by securing your brand today, and leave your mark on history by building a brand that outlives you.    Connect with Rosezena: Instagram / Podcast   

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