In this episode of Marketing Your Wellness Business podcast, I discuss a business lesson learned from Napoleon Bonaparte. The main concept is 'dazzle and astonish', which Napoleon used to establish new governments. Here are some of the points discussed in the episode:A simple sentence that helped Napoleon conquer vile nations and kings and how it can help you conquer your competition.The mindset that helped McDonald’s develop an offer that rapidly took over the fast food industry (and blew away the competition) in 2011 and how you can apply it to your health business.How to win market share even when you don’t have the size, resources, connections or status of your competition.The 200-year-old “force” that a measly coffee company used to create a brand so strong that they got to collaborate with NASA to develop drinkable coffee in space. (While I don’t talk about the NASA part in the podcast, I mention the brand’s name and the strategy behind it).The piece of content you’re most likely ignoring in your businesses right now might be murdering the sales, relationships and referrals you could otherwise get.A commonly overlooked part of your business that can keep the cheques rolling and your banks full even (especially) if you are extremely terrible at marketingA simple act you can start today that can radically transform the experience of your customers (if you sell a physical product) with them buying more, talking about you and evangelising your product to their relations.How Amazon is winning the e-commerce war even with high costs and high competition and how you can apply their big secret to your businessAnd so much more.If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing. If you’re interested, get it here: https://ikonmedia.net/

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