One of the hardest things about content marketing is, well, actually creating the content.
We all like to think about strategy, ideas.
But when the rubber meets the road and we actually have to create it... many of us fall short. (Or is it just me? 😅)
It requires a lot of writing.
Sometimes about topics that aren't particularly your favorite.
It requires a lot of design.
It requires a lot of editing. Like, a ton.
It requires a lot of process, and dedication, and discipline, and consistency.
And so while it's fun to create ideas, think of content types and strategies, dream up amazing possibilities of virality in certain channels...
You still gotta create it.
#marketing

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