The biggest mistake early in my career:
Not understanding how to model the impact I'm driving for the business.
Real impact, not some fluffy marketing metric.
If you think through it right, almost all of your actions can be tied to business outcomes (revenue) in some way.
This doesn't mean that there is direct attribution, plenty of marketing isn't going for the immediate conversion.
But the understanding of the impact can still be there.
Here's an example:
If you are writing content for a blog, you can certainly estimate how much traffic you can capture after you write and get your post to rank at a certain point.
You can then make estimates on what % of that new traffic might convert.
And those conversions (however you define them), can likely be tied to an eventual purchase point.
Which then you can bring back to the original post and assign an estimated value to that activity.
Then all you have to do is execute.
Many of us are probably using the right tactics, but our inability to understand their real impact on the business limits our ability to innovate and focus on the things that really matter.
#marketing

Ver todos los episodios