ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 2 - Big things after updating CloudApp's "Weekly Recap" email"
Episode Synopsis
In this episode, I walk through the thinking and changes we made to one of our weekly email campaigns, a recap of activity that we send to our users.
We updated branding, copy, added additional information for our users, and were able to drive up open rates by more than 33% (from 15% to over ~22%), and increased conversion rates from 7.5% to 9% (a 21% increase!)
We updated branding, copy, added additional information for our users, and were able to drive up open rates by more than 33% (from 15% to over ~22%), and increased conversion rates from 7.5% to 9% (a 21% increase!)
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