ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 18 - 4 Amazing Lessons You Can Learn From The Morning Brew"
Episode Synopsis
4 amazing lessons you can learn (but probably can't match) from a masterclass in email marketing, The Morning Brew
They show up. Every single day. They don't miss, and the high frequency they create and deliver their content is a differentiator. Think about your brand, how often does your newsletter go out? Once a month? Once a week maybe? Well good luck, they are out there every single day.
They have won the war in branding the coffee emoji. Every single email they send out has the ☕. So if you come to your inbox and you're looking for their email, you're not looking for the sender, you're not looking for the subject line, you're looking for the ☕
It's looooong content. There's a ton of content, I went back and looked at the 5 latest emails (dating July 10-14) and the average word count was 1,971 words. We talked about consistency of every day, but every day at 1,971 words of content?! (And I'm not even talking about all the website content)
The design is functional. It delivers what is promised. It's built to handle 1,971 words of content. Could I create an exact copy of it using a drag and drop builder in an email tool? Probably. That's a lesson you CAN probably implement... there are higher priority issues in email than design.
They show up. Every single day. They don't miss, and the high frequency they create and deliver their content is a differentiator. Think about your brand, how often does your newsletter go out? Once a month? Once a week maybe? Well good luck, they are out there every single day.
They have won the war in branding the coffee emoji. Every single email they send out has the ☕. So if you come to your inbox and you're looking for their email, you're not looking for the sender, you're not looking for the subject line, you're looking for the ☕
It's looooong content. There's a ton of content, I went back and looked at the 5 latest emails (dating July 10-14) and the average word count was 1,971 words. We talked about consistency of every day, but every day at 1,971 words of content?! (And I'm not even talking about all the website content)
The design is functional. It delivers what is promised. It's built to handle 1,971 words of content. Could I create an exact copy of it using a drag and drop builder in an email tool? Probably. That's a lesson you CAN probably implement... there are higher priority issues in email than design.
More episodes of the podcast Marketing To Win
Ep 62 - The Framework to Building Frameworks
22/10/2021
Ep 59 - 3 Tiers of Content
18/10/2021
Ep 58 - A Subject Matter Expert Is Best
08/10/2021
In God we trust