ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep - 16 Building A Brand And Discovering Your Audience (feat McKenzie Bauer)"
Episode Synopsis
Mckenzie Bauer and her husband have founded a successful wallet lifestyle brand called ThreadWallets. Their story is extremely fun and full of lessons for marketers.
Mckenzie and I talked through two key pieces of their marketing, how they balance the difference between brand and performance marketing, and the experience they had as they identified their primary audience and focused on them.
Mckenzie and I talked through two key pieces of their marketing, how they balance the difference between brand and performance marketing, and the experience they had as they identified their primary audience and focused on them.
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