Eric Mercado is the Co-founder, COO, and CFO of Terpli, an AI-driven product recommendation tool for dispensaries. As a high-performing entrepreneur, business advisor, Big 4 assurance manager, and CPA, he has experience in private and public sectors, working in industries, including cannabis, consumer products, real estate, mining and metals, recycling, oil and gas, and manufacturing. 

In this episode…
The cannabis industry is still in its infancy, so many inexperienced consumers believe high THC levels correlate with higher-quality products. Yet individuals react differently to the various cannabinoids present in cannabis, with some not able to tolerate high THC levels. How can dispensaries empower their budtenders to provide personalized recommendations to consumers?
After experiencing an adverse reaction to a particular terpene present in high THC products, Eric Mercado developed an AI-driven platform that educates consumers on cannabis products beyond THC levels. Rather than replacing budtenders, AI can personalize recommendations and provide insights into product chemistry, allowing budtenders to help customers make informed purchasing decisions. With these tools, dispensaries can increase their sales, cart sizes, and customer bases.In the latest episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Eric Mercado, the Co-founder, COO, and CFO of Terpli, to talk about AI-powered product recommendations for dispensaries. Eric shares marketing campaign strategies for dispensaries, the use cases for Terpli, and the platform’s subscription model and offerings.

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