In this episode of 'Marketing That Pops,' host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that direct mail is outdated, and highlights its advantages, including lower competition and tactile engagement. Travis also outlines effective strategies for implementing direct mail, from targeting lapsed customers with 'win-back' campaigns using 3D items like boomerangs and bank bags, to leveraging multimedia and omnichannel marketing for improved results. Additionally, he touches on the importance of consistent marketing and the need to adapt and test different approaches. The episode concludes with Travis sharing resources like his book on direct mail success and discussing the future trends in direct mail marketing, including personalized QR codes and integrated digital campaigns.Travis Links:Travisalee.com3Dmailresults.comTravis on LinkedInMTP Links:InstagramLinkedIn Tik TokMichele's LinkedInOlivia's LinkedIn

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