Deborah Mitchell is the Livestream Executive Producer at Deborah Mitchell Media & Associates, a multimedia event company that produces livestream and video content for entrepreneurs and businesses. An Emmy-nominated TV and multimedia producer, she has over two decades of experience in broadcast media and virtual event productions. Before founding her company, Deborah was a Producer for ABC and CBS News and co-hosted The Geraldo Rivera Show.In this episode…With video content becoming increasingly prevalent in marketing, businesses wonder whether they should advertise on multiple social media platforms. Yet there’s more to video content than posting on social media. Why should companies start a YouTube channel?Emmy-nominated TV producer Deborah Mitchell maintains that YouTube is an essential tool for sales and brand growth. As the second largest search engine, businesses should leverage YouTube to showcase their expertise and build lasting relationships with audiences. By creating optimized content — short videos, strong SEO, and strategic descriptions — businesses can guide potential customers through their journey from awareness to conversion. Deborah advises entrepreneurs to make video production part of their regular content plan by repurposing longer videos into shorter clips for multiple platforms.In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Deborah Mitchell, Executive Producer at Deborah Mitchell Media & Associates, to discuss how to integrate YouTube into your marketing strategy. Deborah shares her insights on overcoming video production fears, optimizing YouTube channels for success, and repurposing content for maximum impact.

Ver todos los episodios