What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you're competing against a sea of lookalike businesses? In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple "front door" offer, to breathing new life into an outdated brand without blowing it all up. Links Mentioned in the show: felty.co Roast and Toast Storybrand _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________ 00:00 Introduction and Host Banter  01:46 Strategy Question: Standing Out in IT 04:32 Messaging and Branding Insights 11:33 Design Question: Making Boring Topics Engaging 19:38 Choosing the Right Marketing Strategy 20:06 Leveraging Existing Strengths 20:43 Creating Effective Offers 22:17 Exploring Referral Networks 23:02 Digital Advertising Considerations 24:03 Niche Marketing Tactics 27:27 Addressing Outdated Branding 32:03 Subtle Rebrands vs. Full Overhauls 37:55 Lessons from Major Brand Rebrands 41:53 Conclusion and Next Steps

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