Listen "From MTV & Gaming to Credit Unions: A Creative Manager's Playbook. An interview with Steve Joves."
Episode Synopsis
On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges. They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects. Links Mentioned in the show: Wolves Amongst Zombies Movie - https://youtu.be/CZDgVtL5txw?si=39PQHw39lfzbfGjo _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/ Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/ Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.net _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii _____________________________________ 01:30 Steve Jovez's Educational Background 02:23 Career Journey in Design and Gaming 04:28 Transition to Credit Union Industry 07:10 Role and Responsibilities of a Creative Manager 13:06 Creative Direction and Campaigns 21:08 Website Redesign and Brand Refresh 25:10 The Challenge of Incorporating Orange 26:39 Designing a Museum-Like Website 28:27 Successful Website Launch and Team Collaboration 30:21 Creative Campaigns and Theme Development 31:18 Storyboarding and Visual Representation 32:58 Creating an Award-Winning Short Film 35:37 Balancing Creativity and Marketing 44:21 Efficient Marketing Strategies 46:47 Podcast Recap and Closing Remarks
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