In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing execution. Feel free to reach out to Doug at: https://www.linkedin.com/in/douglasaguiar _____________________________________   Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips!  👉 http://www.youtube.com/@MarketingTeamofOne Subscribe to YouTube and hit the bell icon to stay updated.   Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 https://www.linkedin.com/in/michael-d-hendry/ 🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/ 🔗https://www.linkedin.com/showcase/marketingteamofone/   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________   Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 https://www.reddit.com/r/marketingteamofone/   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com _____________________________________   Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.    Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhdo4ekii   _____________________________________   00:00 Introduction and Casual Banter 00:26 Welcome to the Marketing Team of One Podcast 00:41 Introducing Doug Aguiar 01:24 Doug's Career Journey and Insights 02:24 The Importance of Storytelling in Marketing 03:40 Golden One Credit Union and the Arena Naming Rights 05:12 Challenges and Strategies in Marketing 07:01 The Value of Branding and Marketing Investments 11:08 Digital Marketing Focus for Small Teams 12:00 Influencer Marketing and Retargeting Strategies 14:56 The Importance of Building Trust in Marketing 15:06 The Power of Retargeting and Digital Marketing 15:36 The Shift from Traditional to Digital Media 16:01 Balancing Brand Awareness and Performance Marketing 17:42 The Role of Integrated Campaigns 19:11 Challenges of a One-Person Marketing Team 20:29 Effective Strategies for Small Marketing Budgets 21:47 Humanizing Your Brand 22:55 Recap and Key Takeaways for Marketing Teams of One 29:40 Final Thoughts and Contact Information  

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