Marketing Psychology and Consumer Behaviour

Latest episodes of the podcast Marketing Psych

• Gestalt Psychology and Its Impact on Consumer Behaviour: IV – Common Region and Symmetry and Order
• Gestalt Psychology and Its Impact on Consumer Behaviour: III – Figure and Ground
• Gestalt Psychology and Its Impact on Consumer Behaviour: II – Proximity and Similarity
• Gestalt Psychology and Its Impact on Consumer Behaviour: I – Closure and Continuation
• Gestalt Principles
• The Less You Get The More You Want and The Urge to Get it Right Now
• The Power of Subconscious Mind, and Its Impact on Our Buying Decision
• What You Say, and How You Say It, is Just What Makes A Difference
• Social Proofing and Validation
• The Anchoring Effect
• More Options More Confusion
• Market Norms v/s Social Norms
• The Zero Psychology
• The Marketing Gimmick, the Perception of Value Addition
• Consumer Behaviour
• How Consumers Perceive the Brand
• How Perception Influences Consumer Behaviour?