Imagine turning on your laptop on a Monday morning to find new client enquiries waiting — and knowing exactly what to do to win the right ones at the right price.That’s the kind of business we’ve been talking about all week during the Clients on Demand: HR Edition event — and in this episode, I’m going to help you choose the path that will take you there.Now if you’ve been at the event, you’ve already heard me talk about the Success Squad and the Fastlane Formula.But if you haven’t, this episode will give you the clear, no-nonsense overview you need to make the right choice.Either way, this is about making a decision — because there’s something far riskier than investing in yourself… and that’s going back to what you were doing before.Without a real plan, you’ll still be:Guessing where the next client will come fromDropping your fees to win workSaying yes to clients you’d rather avoidWatching months slip by without real progressThat’s not freedom. That’s survival.So in this episode, I’ll walk you through both options so you can see exactly how both give you:A predictable way to win premium clientsA business you actually enjoy runningThe confidence to turn down the wrong work without panickingImportant:There are only 20 spaces in the Success Squad and 10 in the Fastlane Formula.Join the Success Squad by Friday at 10pm to get your bonus 30-minute onboarding call with me.Doors close to everyone at 10pm on Friday 22nd — and once they shut, that’s it until the next intake.So you can wait another six months, keep guessing, keep spinning… or you can make this the moment everything changes.Timestamps:00:00 – How HR consultants can escape the feast-or-famine cycle and win clients consistently 00:36 – Why not having a marketing plan keeps HR consultants stuck in survival mode 01:15 – The boat analogy: running an HR consultancy without a growth strategy 01:59 – Common lead generation mistakes HR consultants make and how to avoid them 02:57 – Going it alone: why it’s the slowest way to grow an HR consultancy 03:09 – Success Squad: structured marketing and sales plan to attract premium HR clients 03:53 – Fastlane Formula: personalised, hands-on growth support for HR consultants 04:48 – The investment required to build a £70K+ HR consultancy 06:05 – Success Squad: 12-week programme for structure, strategy, and lead generation 06:27 – Fastlane Formula: done-with-you content, funnels, and marketing support 07:03 – The cost of inaction: what six more months of trial and error will cost your consultancy 08:44 – How the Success Squad and Fastlane Formula fix lead generation, sales, and pricing 10:06 – Inside the programmes: what it’s like to work with Nick Poninski on your HR business 11:49 – How to choose between the Success Squad and the Fastlane Formula for your goals 13:09 – Why now is the time to secure your place before doors close Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

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