Cathy McPhillips joins the podcast to talk about using AI programs not as replacements for marketing work, but as valuable tools to streamline workflows and generate helpful content that can then be built upon by human marketing teams.She also discusses the importance of continuing to learn and invest in these programs, and how the changing digital landscape has given the future generation of marketers the understanding they need to continue developing and utilizing these tools for the sake of a more productive future.This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar

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