Andy Carlson joins the podcast to share his expertise on a wide range of digital marketing topics essential for success in marketing. He shares the art of strategic questioning to clarify ROI, helping align stakeholder expectations by getting to their specific definitions of return. He also discusses the practical applications of AI in marketing, such as predicting product categories and generating product descriptions, emphasizing the importance of using AI for structure and initial drafts rather than creative tasks.Additionally, Andy highlights the significance of detailed planning and review processes, ensuring high-quality outputs that make strong first impressions. He stresses the importance of ensuring every piece of customer communication leads them to the next step, avoiding any "dead ends" in the customer journey. This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

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