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Listen "Year-End Promotions That Drive Sales: Strategies from October Through New Year’s"
Episode Synopsis
Year-End Promotions That Drive Sales: Strategies from October Through New Year’s
Quarter 4 is the biggest revenue opportunity of the year for many small businesses—and in this episode, your Marketing Guides team breaks down exactly how to capitalize on it.
From October urgency to Black Friday momentum, from December holiday traffic to New Year’s buying cycles, this episode reveals battle-tested promotional strategies that turn browsers into buyers during the most competitive season.
You’ll hear Ken, Ian, Paul, and Jeff dissect what actually works in Q4 marketing, including time-sensitive offers, budget-year purchasing behavior, seasonal alignment, loyalty incentives, bundling, omnichannel messaging, and how to plan campaigns that stack on each other for maximum sales impact.
If you want to finish the year strong and create momentum rolling into Q1, this is your tactical blueprint.
⏱ TIMESTAMPED TABLE OF CONTENTS
00:00 – Cold Open & Welcome
Quick banter before the team jumps into the high-stakes topic of Q4 promotions.
00:04 – Why Q4 Is a Critical Season for Small Businesses
Ian lays out why October–January has unique buying triggers and outsized revenue potential.
00:23 – The Purpose of the Episode
This is not just about discounts — it’s about strategy for sustained momentum through the end of the year.
00:47 – Setting Up Year-End Promotions That Actually Work
The team previews the pillars of successful Q4 campaigns.
00:59 – Why October Through December Is a Hotbed for Promotions
Ken explains seasonal buying psychology and market forces.
01:12 – End-of-Year Budgets & “Use-It-or-Lose-It” Spending
A critical insight: many businesses MUST spend money before the year ends.
01:32 – Examples of Vendor-Driven Promos
How manufacturer incentives (like Pella Windows) can fuel your own promotions.
01:40–… Additional transcript continues
(If you'd like a full expanded timestamp table, I can build one—just say the word!)
🎧 Perfect for You If…
You want to increase Q4 revenue without discounting your brand into oblivionYou struggle to plan seasonal promotions that actually convertYou want a clear, actionable framework for October → New Year’sYou want to go into Q1 with momentum instead of the usual slowdown
🌐 Connect With Your Marketing Guides
Ian Cantle — Outsourced Marketing & Dental Marketing Heroeshttps://outsourcedmarketing.cahttps://dentalmarketingheroes.comKen Tucker & Paul Barthel — Changescape Webhttps://changescapeweb.comJeff Stec — Tylerica Marketing Systemshttps://tylericasystems.com/
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