The Top Excuses That Kill Your Marketing (and What to Do Instead)

What’s REALLY stopping you from marketing your business—and what’s it costing you?

Every business owner has heard (or made!) the excuses: “I don’t have time.” “It’s too expensive.” “It didn’t work for me.” But the truth is, those excuses don’t just stall your growth—they hand your future customers to the competition.

Before you hit play, ask yourself:

Am I telling myself “I just don’t have time to market”—and what am I truly risking by putting it off?Does my budget excuse hold up, or am I confusing investment with expense?Have I written off “marketing” just because one tactic failed—without having a real plan or strategy?

In this no-nonsense episode, the Marketing Guides break down:

Why the “I don’t have time” mindset is the fastest path to an empty pipeline—and how to make marketing a permanent, practical part of your routine.The truth about marketing “costs”—and how top-performing small businesses transform spending into an investment that pays for itself, again and again.What’s really happening when you say, “I tried marketing and it didn’t work”—and how to diagnose, fix, and finally get results.Why relying on word-of-mouth alone is dangerous, even if it’s worked before (and what must be part of your growth plan in today’s market).How doing “random acts of marketing” without a system or plan wastes time, burns cash, and sets you up to be beaten by more strategic competitors—and what to do instead.

You’ll learn:

Data-backed stats on how (and why) time, budget, and planning impact growthExpert tips for breaking marketing paralysis, structuring your first steps, and investing smarter (not harder)Confidence-boosting ways to move past fear, get out of your own way, and finally build momentum

Meet your Marketing Guides:

Ian Cantle – Outsourced Marketing Inc.Ken Tucker – Changescape WebPaul Barthel – Changescape WebJeff Stec – Tylerica Marketing Systems

Each week, your Guides deliver powerful, honest marketing insight—no jargon, just actionable advice that grows your business.



Ready to silence the excuses and put your business back on the growth track?

Hit subscribe, leave a review, and share this episode with anyone ready to quit procrastinating and start getting results—or reach out to our Marketing Guides at their websites above for custom advice and resources.

It’s time to stop making excuses and start making progress. Listen now and let’s grow, together!

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