Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results (with Dan Kraus)

Think advanced digital ads are just for big brands with big budgets? Think again.

In this episode, the Marketing Guides for Small Business welcome programmatic advertising pro Dan Kraus, Managing Director at Shift Advertising, to bust the myths holding SMBs back from smarter, more precise, and more profitable digital ads.

🚀 Why Listen? (Benefits)

Learn how to reach YOUR perfect customers—wherever they spend time online—with technology that was once only available to the biggest brands.See what your competitors don’t: local geotargeting, cross-device campaigns, and real-time data-driven results you can actually use (even on a shoestring budget).Walk away with clarity about digital ad options you didn’t know you had—and the confidence to finally stop wasting money on guesswork!

📚 What You’ll Learn

What programmatic advertising really is (and how it’s different from Google, Facebook or “boosted” posts)Where your ads can run—desktop, mobile, streaming TV, even down to a single block in your neighborhoodBudget realities: how much you really need, and tips to compete with bigger advertisersHow tracking, reporting, and compliance are simpler (and smarter) than you thoughtWhen (and why) to use programmatic instead of—or alongside—Meta and Google AdsThe nuts and bolts: how fast you can launch, how to use geofencing, how small you can target, and what pitfalls to avoid

🛠️ How to Put It Into Action

Evaluate your current digital ads—are you just “boosting posts” or relying on Social/Google? If so, compare your results with what’s possible using programmatic targeting.Start small: pick ONE local or event-based use case from the episode (e.g. neighborhood targeting, flash sales, specific customer segments) to test a programmatic campaign.Talk with your team: how precise do you actually need to be? What reporting or ROI would prove an ad channel is working for you?Reach out to a programmatic specialist (like Dan from Shift Advertising or one of our guides) for a no-pressure consultation—finally bringing clarity to your 2024 digital marketing!

🌐 Connect with Your Marketing Guides

Ian Cantle – Dental Marketing Heroes https://dentalmarketingheroes.comKen Tucker and Paul Barthel – Changescape Web https://changescapeweb.comJeff Stec – Tylerica Marketing Systems https://tylericasystems.comDan Kraus – Shift Advertising https://www.shiftadvertising.io/

Don’t let your digital ads blend into the background. Listen now to learn how programmatic can put your brand in front of the right audience—every time, on any budget.

Ready to take your advertising further? Hit play, subscribe, and connect with the guides for your next step!

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