Ep 76 - Behavioural Science Basics

Marketing For Learning®
06/02/2024 38 min Episodio 80
Ep 76 - Behavioural Science Basics

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Episode Synopsis

Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. 

A hefty, tip-filled episode. Noice. 
 
SHOW NOTES: Here's everything Ash referenced in this pod...
Ashley's LinkedIn 
Nudge podcast episode 
Oglivy's Behavioural Science Annual 2023
Behavioural Science Principles Encyclopaedia 
The Stanley Cup viral response
Episode 56 - Loss Aversion & FOMO
Milgram Obedience Experiment 

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