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Listen "101 on synthetic data and why it could be big in advertising"
Episode Synopsis
As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emerging technologies for 2025. Speaking to MARKETING-INTERACTIVE, three digital and media agency professionals shared what the use of synthetic data looks like in the field of marketing and advertising.This analysis piece was written by Lee Shin Yiing.
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