ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Agile Marketing: A Coaches Perspective with Teresa Bonick"
Episode Synopsis
In this discussion on Agile Marketing featuring Agile coach Teresa Bonick, we explore the importance of focusing on value and mindset when practicing Agile, with insights on the similarities and differences across various functions. The conversation delves into the foundational mindset shift needed for organizational change, training the mind through curiosity and intention, role modeling new ways of working, and the significance of buy-in and clear outcomes in successful agile transformations in marketing. Teresa sprinkles in real-world stories to bring her points to life. 00:00 Introduction 02:43 Agile Across Different Functions 05:52 Training for a New Mindset 07:30 Role Modeling in Agile Coaching 10:33 Change Over Time in Agile 14:29 Biggest Mistakes in Agile Adoption 21:32 Delivering Value in Marketing
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