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Listen "All About Influencers, Part 2: Which influencer is best for your brand?"
Episode Synopsis
IMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers.
Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more.
Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high.
Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more.
Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high.
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