How agencies support brand marketing

29/11/2023 17 min

Listen "How agencies support brand marketing "

Episode Synopsis

In the final episode of the e-commerce mini-series, our CEO Nicole Webb speaks to IMPACT's Group Account Director Katie Eastment to explore brand building from a communications agency perspective.  

When working with a new client, the first question that e-commerce businesses will ask an agency is: how will you help us drive sales or return on investment? While this is a loaded question, one of the ways agencies can help is brand building.