Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario

Maker Mixtapes
25/03/2021 28 min Episodio 13
Gemma Joyce on Data-Driven Storytelling, Conversion-Driven Content, and Super Mario

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Episode Synopsis


Gemma Joyce is the senior content manager at Brandwatch, a digital consumer intelligence platform that helps brands understand their customers. Gemma shares her approach to data-driven content, particularly on why they focused on consumer trends early on to generate buzz, and how she goes about building a narrative around the owned data that Brandwatch has available.

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