Eric Doty on Content as a Brand Impression, Automation, and Personal Branding

Maker Mixtapes
18/01/2024 37 min Episodio 24
Eric Doty on Content as a Brand Impression, Automation, and Personal Branding

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Episode Synopsis


Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.

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