Leah Lim, owner of Ellen Studio and Branded, shares her journey as a entrepreneur in the graphic design and packaging industry. She discusses the importance of branding and how it impacts a business's success. Leah also provides insights into her process of creating customised branding and packaging solutions for clients. She emphasises the need for consistency in branding and the role of social media in marketing. Keywords graphic design, packaging, branding, solopreneur, social media marketing, consistency, client base, future goals, tips Takeaways Branding is crucial for businesses as it creates recognition and associations with the brand. Consistency in branding across all platforms is essential to establish a professional and trustworthy image. Social media and word of mouth are effective marketing methods for service-based businesses. Volunteering services or offering discounted rates can help build a client base and showcase skills. Finding a good accountant is important for managing the financial aspects of a business. Future goals may include growing the business, building a team, and having an office space. Personal goals may involve owning a dream home and creating a welcoming space for family and friends. https://www.makeithappen.org.nz/ Leahs Links: https://www.branded.co.nz/ See omnystudio.com/listener for privacy information.

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