Navigating the Automation Paradox in Multifamily Operations: Lessons in Leadership and PropTech

Ever been caught off guard by a system you thought was foolproof? Let’s talk about the automation paradox — where efficiency meets unexpected failure.

In this episode, Paul Rhodes dives into the automation paradox, a critical concept for multifamily leaders navigating the fast-paced and convoluted world of PropTech. Using a real-world example from a recent airport debacle, Paul highlights how even the most reliable automated systems are subject to massive disruptions when a single component fails. He also shares a cautionary tale from his property management experience when a simple phone line oversight led to a scramble for solutions. This episode is important for multifamily operators who rely on automation — offering insights on backup plans and the creative problem-solving needed to stay ahead.

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