How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how embracing vulnerability, authenticity, and soulfulness can be the true secret to lasting success.I challenge the common “boss babe” mentality that often encourages perfectionism and projecting an inflated image. Instead, I share how these pressures can lead to burnout and a sense of emptiness. By letting go of the masks and embracing your authentic self, you can build deeper, more meaningful connections with your clients and create a business that feels true to you—one that lasts and nurtures you along the way.This conversation isn’t just about business—it’s about shifting towards a world that celebrates empathy and authenticity. I’ll share how by aligning your marketing and business practices with these values not only benefits you, but creates a ripple effect that empowers everyone around you. You don’t need to compete, be perfect, or perform. True leadership lies in embracing your truth and discovering the incredible strength that comes with softness and vulnerability.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

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