Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll show you how to craft honest, heartfelt stories that resonate with your audience, whether you’re a photographer or selling something unique.Discover how to ditch the chase for likes and build genuine connections that drive sales. You’ll learn to drop safe, cookie-cutter posts and share your true self to earn trust and loyalty. By the end, you’ll have a clear plan to make your content feel alive and turn followers into loyal customers.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

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