Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing my true self—loud, intense, disruptive—and how that authenticity has drawn the right audience to me.I'll share why owning your unique qualities, whether rough around the edges or deeply sensitive, can elevate your content from bland and borrowed to genuine and impactful. By presenting your true self, you build trust, ensure your content stands out, and activate meaningful engagement with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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