Explore the reality of growing a design firm. Chip reflects on decades of experience—what he learned the hard way, how he approaches business decisions, and what he wishes young designers knew before launching their own studios. Whether you're a seasoned principal or just beginning your career, this episode is full of actionable advice for navigating the intersection of creativity and business.Key Topics covered:Starting a design business: challenges and costsWhy passion needs to be paired with business acumenHow to scale without burning outManaging people, billing cycles, and mentorshipBuilding trust, reputation, and referral networks

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