The hardest part of buying lighting isn’t the check - it's making sure you get what you ordered. In one of the most eye-opening conversations we’ve had, Justin Streeb, Co-Founder and CSO of 1 LUX, breaks down the behind-the-scenes chaos of actually buying lights. With over 20 years in the industry, Justin went from designing high-end homes in Aspen to founding multiple companies that now sit at the intersection of design, distribution, and strategy.This episode dives into why lighting procurement is so complicated, how the supply chain is fundamentally misaligned with design intent, and what it takes to build a business that truly serves both the specifier and the end client. Justin shares war stories from the 2008 recession, lessons from scaling up, and what still frustrates him about how our industry buys light.Wondering: “why is this so hard?”, This episode will shine a light on the answer.

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