Episode 71 - Mastering Authentic Branding: Insights from a Hospitality CMO and Brand Strategist Kaleigh Weiss

21/02/2024 40 min Temporada 4 Episodio 14
Episode 71 - Mastering Authentic Branding: Insights from a Hospitality CMO and Brand Strategist Kaleigh Weiss

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Episode Synopsis

In this episode, we discuss:How customer expectations have evolved, emphasizing the importance of authenticity, heart, and ditching scripted interactionsHow to let your unique light shine through in your marketing effortsInsights on building an authentic brand, growing a successful business, and self-discovery.About Kaleigh: Kaleigh Wiese is a brand strategist, business coach and a fractional hospitality and event CMO. Her goal is to enrich the lives of small businesses by helping them find, embrace & profit from their innate uniqueness.Featured in The Huffington Post, The New York Times, Entrepreneur, Fortune, Martha Stewart Weddings, Grace Ormonde, and has shared trends at RSVP Symposiums, Wedding Pro Workshops, Wedding MBA, CaterSource, WIPA, ILEA, and other niche creative workshops across the world, she does her best work offering transformative one-on-one accountability and marketing help with her audits and fractional CMO services, as well as her group Brand Magic Society.Kaleigh has worked with 1000's of business in the events industry and approaches every opportunity with intuition, problem-solving skills and action-focused solutions based on the needs of the client's location, revenue goals and ideal client. When she’s not on the go, you can find her at home in Austin, Texas, experimenting in the kitchen, streaming a book on Audible, or boating with her husband, Michael, and their two rescue pups, Jack & Charlie.Follow Kristin:IG: @meetkristinTwitter: @meetkristinFollow Our DJ Rocks:IG: @ourdjrocksCheck out Our DJ Rocks online at http://ourdjrocks.comFollow Kaleigh:@gokaleighwww.kaleighwiese.com

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