Announcing the sale of a practice to patients brings anxiety and nervousness to many sellers. When do I tell them? How do I tell them?There’s a good way and a bad way to go about telling them the news that something is happening with the practice. The majority will be fine with it, but some will be reluctant. In this episode, Randon Jenson & Marie Chatterley help you create a game plan ahead of time on how to inform patients so that they don’t feel like they are being traded on the open market, but instead experience the transition as a smooth and positive experience. Helpful Tip: Avoid using the words “bought” and “sold.” For help transitioning your practice to new ownership, contact Randon & Marie at: ctc-associates.comFind a dental practice transition specialist in your area by sending a message to:[email protected] in the Tooth is hosted by Randon Jenson & Marie Chatterley of CTC Associates. It was founded by Bob Brooks, CBI, CEPA of Practice Endeavors.

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