The Power of Reflection: Optimizing Mid-Year Assessments

27/06/2023 17 min Episodio 22
The Power of Reflection: Optimizing Mid-Year Assessments

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Episode Synopsis

January seems like it’s a world away — those yearly goals you set may be coming to fruition, or alternatively, may be needing a little TLC. As we close-in on the halfway point of 2023, what exactly do you need to do to assess where you stand now and how you can make sure you’re on track for a successful year?Scorpion’s Sr. Manager of Content Strategy, Andrew Adams, and SVP of Marketing, Joe Martin come together to talk about exactly what makes a great mid-year review, and how you can make the most of yours. Join us as we discuss:Why mid-year reviews matter, and how to optimize one for your businessUsing tools like SWOT Analysis to assess your channel performance and goal progressionFocusing strengths, limiting weaknesses and knowing your data