AI isn’t new. Ten years ago it was a hot topic in some of the world’s biggest tech companies. The only difference now — it’s easily and affordably accessible to businesses of all sizes across every industry. The rise of ChatGPT sparked a controversial wildfire across social media, but there’s more to AI than the single platform, and AI often isn’t the threat it’s shaped up to be. The existing applications are endless and can offer increased efficiency in countless ways.On this episode, Andrew Adams, Sr. Manager of Content Strategy at Scorpion and Joe Martin, SVP of Marketing at Scorpion chat about AI and its realistic applications and likely trajectory across industries.Join us as we discuss:Several helpful, accessible AI tools for businesses small and largeHow Scorpion uses AI for SEO optimization (and a great example)The importance of consistency in marketing

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