Lorenzo is a singer, songwriter and producer from Modena, Italy.His vocal style, rooted in alternative rock, blends into electronic, indie-pop, and cinematic genres.He started playing guitar at 11 years old, studied music and singing for years, and spent most of his early adulthood performing live. However, with the arrival of COVID, Lorenzo realized that his true passion lies in creating – music and not only. He started working for a small innovative startup, while exploring music production and the big world behind crafting music.A few years later, after the important achievement of a successful startup exit, Lorenzo had the opportunity to focus more on music, carrying with him the important lesson that passionate work and real relationships are the true engines behind success.Today, Lorenzo’s focus is simple: freedom, as the perfect balance of time, passion and money. He is dedicated to sync licensing and music production, creating songs that challenge norms, tell authentic stories, and spark new thoughts. For Lorenzo, it's never been about fame or numbers – it's about creating something real and meaningful, and keep having fun with it.SummaryIn this conversation, Miguel Antonio and Lorenzo Lucchi explore the journey of music production, the transition from live performance to production, and the significance of sync licensing. They discuss the importance of networking, the creative process, and vocal production techniques. Lorenzo shares insights on collaboration, personal growth, and the balance between passion and practicality in the music industry.https://lucchi-music.com/________________Welcome to the #liveandcreate podcast, hosted by Miguel Antonio, singer-songwriter, speaker and Lead Vocalist of the band Run With It . In this podcast, Miguel engages in meaningful conversations with artists and entrepreneurs, delving into the essence of living a great life and creating great things.Our discussions revolve around the personal stories and inspirations of our guests, touching on practical aspects of both business and artistic creation. These conversations evolve into philosophical explorations, encompassing the art of life, music, and the pursuit of a better world.To be a guest on the show email ⁠⁠[email protected] check out Miguel's band Run With It⁠https://runwithitband.net⁠______________Chapters00:00 Introduction and Background04:07 The Journey to Music Production07:20 Live Performance and Transition to Production13:21 Sync Licensing and Its Impact19:06 Vocal Production Techniques32:58 Mixing Techniques and Tools38:00 Vocal Harmonies and Alignment41:42 The Art of Collaboration42:27 Overcoming Creative Blocks47:58 Networking in Music and Business55:43 Advice for Aspiring Musicians59:54 Defining a Great Life01:04:10 Creating Great Things01:07:00 Closing Bumper .mp4___________________Keywordsmusic production, sync licensing, collaboration, networking, vocal production, creative process, live performance, music industry, songwriting, personal growth, live a great life, create great things, create, art, music, leadership, entrepreneurship, business, music business, music industry, run with it, run with it band, justthemiguel, new podcast, Indie Pop Band, #liveandcreate, #liveandcreate podcast, music podcast

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