Whether you run an established business with digital presence, or a startup, or an established business getting started in the digital marketing landscape, you are witnessing the biggest transition to a whole new way of online search. Generative AI or Gen AI is driving that change. It has already started to change how people discover information on the Internet in a conversational, human-like way. Where does your business website and content lie in all of this? Is it ready to rank in responses generated by Gen AI? In this episode, I share what we know about what we know about Gen AI so far and what marketers can do start becoming disoverable through generative search. What makes it even more exciting is that businesses and marketers can start today!

(00:00) Introduction
(00:52) Online search from the lens of Gen AI search language models
(05:41) Online search from the lens of the users
(07:22) Online search from the lens of marketers
(10:07) Preparing to rank in Gen AI search responses

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