In this episode, we dive into the creative-software shakeup every marketer is feeling. Adobe is no longer the unquestioned king. Canva just made Affinity completely free. Apple grabbed Pixelmator. DaVinci Resolve keeps pushing pro-grade tools at zero cost. And AI is flooding every app.What does this mean for marketers, creators, brands, and anyone who touches design or video? A lot. Costs are shifting. Workflows are breaking. New options look tempting—but also overwhelming.This episode unpacks the Adobe vs Canva battle, the rise of free pro tools, the role of AI in reshaping creative work, and how marketers can navigate this new chaos with clarity instead of confusion.If you’ve ever wondered which tools to choose—or how to future-proof your creative stack—this one’s for you.(00:00) Intro(01:47) Adobe is swarmed with tough competition(08:11) Why are people looking away or switching from Adobe?(11:27) AI is the shared battleground for Adobe and Canva, but with different approaches(13:57) Adobe vs Others: What are their strengths and weaknesses?(17:26) Is having too many options good or bad for marketers and creators?(19:56) Can AI level the creative app playing field?(21:29) And what should creators and marketers do?

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